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Rudisile Marketing Blog Post Assignment- KFC

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 The article starts off by saying that when 2017 rolled around, KFC found itself in a tough scenario. With consumers focusing more and more on living a healthy lifestyle, brands such as KFC began to struggle while other companies such as Mcdonald's began flourishing. With the research conducted over the last five years, it showed that KFC had an image problem. To combat this, KFC started a massive marketing campaign to help change the consumer's perception of the brand. Notably, KFC also put a bunch of effort into making its brand image be more youthful and exciting. This went as far as renaming their company conferences to "festivals" in order to generate excitement within the company. In the end, all their effort paid off as they grew their market share by 38%.  I think that the company's value proposition is that they are providing high-quality food and service using unique herbs and spices that you couldn't find anywhere else. The company is employing a ne...
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My first post!

 Hey Everyone! My name is Evan Rudisile and I am a 3rd year student currently dual-enrolled at OSU and LBCC. I was raised in Medford, Oregon and spent most my life in this area until high school where my family decided to change things up for myself and my two siblings. Over the course of these four years I lived in Virginia, Tajikistan, Rhode Island, and Poland. I am currently a marketing major in the COB but I am contemplating picking up a second degree in International Business. Im super stoked to learn how to not only gain a grasp on how to market tangible and intangible items but also how to market yourself. I believe one of the most important things that you need to do is how to make yourself be known in order to get your foot in the door, or even to just work on getting a promotion. I am passionate in being involved with the community, I am a big supporter of the Boy Scouts where I am currently a director within the organization and have aspirations to further my career....
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